IBIS proved itself with its new bakery product Impulse range at the INTERNORGA trade fair

 
Logo InternorgaFrom the 12th to the 17th March, over 1100 exhibitors from 28 nations showcased their newest products at the international trade fair, INTERNORGA. The leading and also the biggest trade fair of its kind in the world for out-of-home consumption was also able to offer steady visitor numbers this year: more than 100,000 fair visitors from all over the world found their way to Hamburg.
 
IBIS GmbH also used this essential opportunity to present its new Impulse range to the industry’s specialists. 
 

 
Fresh pastry snacks which neither require deep-freezing nor have to be warmed up are currently a novelty in impulse buying, and with them IBIS offers its customers an ideal alternative to the calorie-rich bars and snacks sitting currently on their sales shelves.
 
Petrol station leaseholders, kiosk owners, big canteen operators, vending operators, and catering firms were all convinced straight away by the numerous uses as well as by the taste and freshness of IBIS’s Impulse products on display at the stand.
 

Photo: Christopher Schwartz (l.), Regional Account Manager, and Oliver Mathar, Key Account Manager, IBIS GmbH
 
“Following the trend for an efficient application of energy and resources, IBIS’s Impulse products set the benchmark at this year’s INTERNORGA: fresh, tasty baked snacks which don’t need to be heated up or kept cool.  Deep-freezers, cost intensive re-heating technology, and staff retention are thus made redundant. With this we were able to win over visitors to us here at the trade fair,” said the Key Account Manager responsible for the appearance, Oliver Mathar.
 
Dietmar Halterbeck, the IBIS Managing Director, also talked positively about how things went at the fair: “The INTERNORGA lived up to its reputation as a leading trade fair. This fair, as a platform for new customer contact, is especially interesting. And in this respect, participation in the trade fair has already been worth it for our company.”
 
 
Further informations:
 
IBIS GmbH
Buschstr. 34-36, 52146 Würselen
Tel: 02405/ 4 87-0
zentrale@ibis-backwaren.de 
www.ibis-backwaren.de